Friday, September 14, 2007

The business of Selling Real Estate

Most real estate agents think that just because the market is bad, their business also has to become bad. It is really HOW you work any particular market, whether good or bad. In fact, our experience in the company is that we thrive when the market is bad. Why, because we see our success as being able to help more people with their concerns and problems and in this troublesome market a lot of people really need help. This has been exacerbated by the lesser number of practising agents (to date, 50% of total licensed agents have quit or got part time jobs somewhere). Our training is continueing and varies from one defined market to another. In what a particular agent perceive as bad for her, we try to perk her up with higher commission share, etc.
This market that is revealing itself today is an entirely different one, and requires strategies that are completely new. The best attitude to adopt today is " I am being challenged ".